Photo by Bruno Nascimento on Unsplash When I worked on last week’s newsletter about resetting customer expectations, I was a little bummed that I didn’t have a more recent example to demonstrate what it looks like when a business resets customer expectations and brings it to future customers’ attention at the awareness stage of the customer journey. Yes, we talked about the iPhone, but everybody talks about Apple, so I was a little disappointed in myself.
This Company is Resetting Customer Expectations
This Company is Resetting Customer…
This Company is Resetting Customer Expectations
Photo by Bruno Nascimento on Unsplash When I worked on last week’s newsletter about resetting customer expectations, I was a little bummed that I didn’t have a more recent example to demonstrate what it looks like when a business resets customer expectations and brings it to future customers’ attention at the awareness stage of the customer journey. Yes, we talked about the iPhone, but everybody talks about Apple, so I was a little disappointed in myself.