We had these awesome Black & Decker tools growing up, but they also sold Black & Decker at Macy's from drills to home appliances. Then, I noticed my dad's Black & Decker router re-branded as DeWalt and knew that it was a marketing scheme. For the longest time I was telling friends and families to just buy the Black & Decker version to save money compared the same DeWalt products. At the same time though, that new cheap Black & Decker drill turned out to be garbage. The company just followed the market and price demand points and provided products accordingly.
Yep, that's marketing! My experience with B&D consumer power tools was that they were cheap. To be fair to B&D, they had a superior product and better service than the competition, but their brand positioning caused them to not be taken seriously. Rebranding as DeWalt was a smart move.
We had these awesome Black & Decker tools growing up, but they also sold Black & Decker at Macy's from drills to home appliances. Then, I noticed my dad's Black & Decker router re-branded as DeWalt and knew that it was a marketing scheme. For the longest time I was telling friends and families to just buy the Black & Decker version to save money compared the same DeWalt products. At the same time though, that new cheap Black & Decker drill turned out to be garbage. The company just followed the market and price demand points and provided products accordingly.
Yep, that's marketing! My experience with B&D consumer power tools was that they were cheap. To be fair to B&D, they had a superior product and better service than the competition, but their brand positioning caused them to not be taken seriously. Rebranding as DeWalt was a smart move.