Look at what happened at Airbnb: Kieran Flanagan 🤘 @searchbrat Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct & organic. They now see the top of their funnel as PR (telling stories).
Funnel vs Journey
Funnel vs Journey
Funnel vs Journey
Look at what happened at Airbnb: Kieran Flanagan 🤘 @searchbrat Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct & organic. They now see the top of their funnel as PR (telling stories).