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> the best way to reliably predict cash flows tomorrow is to focus on effectively delivering value to customers today.

That's the key!

Aside, but it really bugs me when the "wizened stock people" belittle the Gamestop thing as "for the lolz". They're either naively or willfully trying to ignore that there was an actual plan there, of squeezing the short. The value of the stock went up because the shorter had to buy it, not because of the memers.

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